Work ยท Case study
The Wood Shoppe on Mill Street
A family-run sawmill and live edge slab yard between Newtonville and Port Hope. Great reputation, thousands of slabs in stock, and a Wix site that hid all of it.
Before
After
The brief
Look as solid as the timber.
The owners wanted a site that felt as professional as their yard: smooth, quick on any phone, and built from their own photos. They also wanted out of Wix, so they would own the site and stop paying for a template they could not change.
- Business
- Sawmill and slab yard
- Location
- Port Hope area, ON
- Before
- Wix template
- After
- Custom static build
What changed
Clear answers, then a way to book.
A headline that says what they do
Live edge slabs, milled from local logs. The old homepage opened with a paragraph of text and a list of wood species.
One obvious next step
"Book an appointment" sits in the header and the hero, so a visitor never has to hunt for how to visit the yard.
Their own photos, done justice
Every image is the owners' own, resized and compressed so pages stay fast on rural mobile connections.
Pages for how people actually buy
Catalogue, Twisted Timbers, wholesale pricing, services and policies, each with its own page instead of one long scroll.
Owned, not rented
Plain HTML on Cloudflare. No monthly template fee, and the owners hold the domain and the code.
Results
Measured, not guessed.
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